DCM Shriram Foundation Khushali Rozgaar - A Skilling & Livelihood Initiative

Khushali Rozgaar - A Skilling & Livelihood Initiative

DCM Shriram Foundation Khushali Rozgaar - A Skilling & Livelihood Initiative

Khushali Rozgaar - A Skilling & Livelihood Initiative

Skill building is the backbone of good livelihood leading to an empowered life in all ways. Under the Khushali Rozgaar umbrella, the Foundation works with communities of Hardoi, Lakhimpur Kheri, Kota and Bharuch districts. It skills farmers on good agricultural practices, livestock development, women on how to be financially independent and add to the family income, support rural artisans through teaching them the art of Zardozi and rural youth on how to be self-reliant and become change agents.

Silai School

DCM Shriram Foundation Silai School

The aim of the Silai School is to empower village women & young girls by learning stitching skills and them to become entrepreneurs earning a livelihood. We have set up three Silai Schools in Loni, Ajbapur & Rupapur (UP).


Project Zardozi

DCM Shriram Foundation Project Zardozi

Recognizing the artisans in the clusters of Hardoi and Lakhimpur Kheri in UP, the Foundation launched Project ZarDozi which is a livelihood sustenance program striving to develop entrepreneurship qualities in rural artisans, promoting craft and guide them adequately to engage themselves in productive enterprises through formation of SHGs.

The women meet in clusters closer to their home for these training sessions. DCM Shriram Foundation has partnered with Mon Ami Foundation for providing technical training and help link these women with market linkages.

DCM Shriram Foundation Kaushal Vikas Kendra - Digital literacy, mobile repair and laptop & computer repair.

Kaushal Vikas Kendra - Digital literacy, mobile repair and laptop & computer repair.

Skilling the youth leads to an empowered society, as they contribute to nation building. Addressing the needs of the youth around the company’s areas of operations, DCM Shriram Foundation runs three major skilling programmes in Hardoi & Lakhimpur Kheri. These are digital literacy, mobile repair and laptop & computer repair. The skills prepare the young ones for jobs as well as put them on the path of becoming micro entrepreneurs.

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DCM Shriram Foundation Livestock Development Program - (Artificial Insemination)

Livestock Development Program - (Artificial Insemination)

In collaboration with BAIF, DCM Shriram Foundation has been raising awareness about the benefits of artificial insemination (AI) to small farmers in 19 villages of Jhagadia block of Bharuch district in Gujarat.

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Khushali Sehat- Preventive Healthcare Program

DCM Shriram Foundation has a holistic approach to healthcare. The ‘Mother & Child program’ has an overall objective to reduce the MMR and IMR in the adopted villages of UP, Gujarat and Rajasthan.

DCM Shriram Foundation

Voices from the ground

Arti Devi from Loni village is upbeat that she can now stitch trendy clothes. “I get orders for blouses, suits, frocks for children. I have bought a second machine and am earning better. I can manage my household expenses in a better manner,” she says. Like her, Preeti Devi is also dreaming of a better life.

— Arti Devi

Bushra Khan from Shahabad is a trainer under Project Zar-Dozi at the Loni Silai School. She sensitizes women on the benefits of being a part of Project Zar-Dozi, mobilizing community meets and forming clusters for the interested ones. “Most of the women in the region are adept at chikankari work, but that does not help them earn good money. A chikankari piece can bring in Rs 50, but the same zardozi piece can help them earn Rs 250-450. I conduct adda meetings with the village women and share the details of this programme. I am a diploma holder in embroidery and I train the women.” Around 34 women are engaged in this project in from three villages of Loni in UP.

— Bushra Khan